The Buyer's Side
Deciding what gets listed
I've held senior trading and buying roles, deciding which products earn shelf space, which deals make commercial sense, and which suppliers get the call back.
The Seller's Side
Selling it in, and selling it well
I've also stood on the other side of that same desk — the commercial lead responsible for winning the listing, defending the margin, and making the deal stick.
That dual view is what I bring to every client conversation.
Services Provided
Brand & category development
Insight into outcome
Turning category and customer insight into a commercial proposition that retailers and customers actually choose.
Retail & wholesale support
Growth that compounds
Helping retail and wholesale businesses grow scale and customer satisfaction through incremental sales on the shelf.
Commercial trading consultancy
The mechanics of the deal
Improving how you buy and sell — contracts, margins, manufacturing and supply chain savings.
Route to market
In front of the right buyers
Getting a new or existing product or range in front of the right buyers, the right way.
Audit
A focused review of how you currently buy, sell and trade — with clear, practical recommendations.
Senior commercial experience, without the overhead!
Workshop
Hands-on sessions with your team to work through a specific commercial challenge together.
Project
Embedded support over a defined period, for route to market, a category launch, or a trading overhaul.
Reasons to Believe
- Buyer + Seller Perspective: I know exactly how buyers think because I used to be one.
- 20+ Years Senior Experience: Decades of category management and commercial buying at the highest level.
- Practical, Not Theoretical: No fluff. Just actionable commercial plans that improve your margins.
- Worked for Number 1 Food Company in the World landing NPD and developing Brands.
- Worked for the Number 1 UK Wholesaler, starting new brands and entering new markets identifying new volume opportunities and furthering market share.
- Flexible Working: From one-off audits to long-term project support.
Ready to win more listings, customers or scale your brand?
Book an introductory strategy call to discuss your commercial challenges and how we can work together to improve your margins.